Saturday 9 October 2010

back to basics

the recent fairy liquid ads are proof that we always go back to the old classics or the basics and it just pushes me to think that even with all the high-techno gadgets we have today, tweaking an old classic always works. it reminds me that although computers help speed up the process they are no means for creating the idea. and this ad shows both how with the help of the computer we can retrieve a pre-existing add and alter it slightly to use today (very quickly!)






milkyway have done the same and used an ad from 1989 and just altered a little. these are really interesting because they tweak very little and they usually remove more than add.


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