final piece

there are a series of 15 posters printed using latex ink as latex fabric is a mission to print on. so that needs to be figured out.





i also put them around to put them in context

nail salon culture

the nail salon industry is a booming business, whether its a small set up or a large franchise the business is always successful. there is a certain connection between colour on your fingers and confidence and it shows that names of colours also draw women giving them another level of confidence.

"The nail experts are always updated with the latest designs that will sit you personality. Regardless of your age you will always find a great treason to look young and beautiful because of the way your fingers will look after you come out of the nail salon."

boutique: a study of the nail salon sub-culture

http://www.artimatic.com/stuff-to-read/boutique.html

"It’s all based on one simple rule: Women want to look perfect. We want to be like the images in magazines and posters. Some women view having perfect nails as an important detail to this image. Women of all types, professions, and ages take part in this ritual. Perfect hands give them confidence, and that helps get the job done.

At some point in our history, a few Asian individuals got wind of this theory. Perhaps they told their friends and families, and perhaps they have very, very big families. Salons began to pop up everywhere, beside supermarkets, in Minority communities, in predominantly White communities, in rural areas and urban ones. The friendly chatter of Vietnamese and Korean filled rooms of 10 or more desks, each complete with one desk lamp, one fan, and an armrest. A new subculture was born."

posters

this one is based on the idea of using a window finder to find the colour that you would associate with the colour 'MILF'. it acts like an interactive poster.

this one uses the idea of a colour wheel encouraging viewers to make their assumption on what the colour "BEFORE HE CHEATS" is. once again it is interactive poster.

this is shares the same concept as the colour wheel but instead of using the wheel, it is using the nails in the form of a wheel.

following on the concept of nails, i painted acrylic nails and put them in a swatch format with the names underneath-although this option seems a bit too literal and it is not causing a strong enough reaction as it is telling directly what is going on. where as the posters are taken out of context and it is more appealing.

one colour for one poster. i screen printed these on vinyl. the names have quite a sexual undertone and the idea of putting the block of colour with the name just in the form of a poster raises questions as we question how can a colour be called "im not really a waitress"

i used vinyl as i wanted to fit it to the theme of a sexual undertone.

using stitching to stitch the name on (just for experimentation)

need to print these posters on a larger scale!

also think i need to find a more sexual fabric to print these on (like latex or PVC so it gives off a glossy finish) to create a strong relationship with the form and content

Catherine Harper's Fabric of Desire: Sex in Textile and Fabric

"Fabrics of Desire" is concerned with a critical examination of the relationships between textiles, sexual anatomy, and sexual practices. Its key argument is that textiles have very particular relationship with the body's 'zones of sexual intimacy' and its operation as 'gendered in culture'. The book proposes a playful, sexy, and provocative approach to the subject-matter in a series of chapters looking at, for example, furry fetishes; gay's men's handkerchiefs; virginal sheets, and bifurcated bloomers! This book is aimed at textile scholars and practitioners who are interested in the key relationship of textiles within wider human culture, as well as scholars of fashion, gender and sexuality studies, anthropology, sociology and literary criticism.

Another Interesting article on association:

http://www.menshealth.co.uk/sex/please-woman/decode-your-dates-dress-499064

experimentation

i thought of creating a book on colour association using the names of cosmetics

this lipstick is called "hotpants"

1. i used a kiss in the colour of the lipstick on the right followed by the dictionary definition on the left.

2. then just a block of colour giving the colour name in terms of the colour guides

3. an image of hotpants with the colour block

4. just using the name of the lipstick in a sentence

5 & 6. nail polish colour name "the one that got away" for the next 3 experiments using the spill of the nail colour on the right followed by the association we make to the name (catching fish)

7. colour block on right with colour name with the hook on the left

8. this is for a different colour and it is based on the name of a lollipop - cherry blast and tried to create an association using the visual of a lollipop cracking such as 'cherry pop' for when you 'pop someones cherry'

colour names

colour names, nail polish and cars-these names make consumers want to buy them to be cool by association, self included.

Debra Merskin's: Truly Toffee and Raisin Hell: A Textual Analysis of Lipstick Names

The appeal of lipsticks named Triple Chocolate Parfait or Hot Mama and what they communicate to women and, by extension, others are the subjects of this article. Based on Goffman’s concept of presentation of self and impression management as theory and Barthes’ semiotic model as method, I studied the names of 1,722 lipsticks of 52 national brands. The findings show, beyond simple color names, that most of the lipsticks are named after food, beverages, sex, and romance. The American cultural imperative of beauty prompts many women to doubt their self-worth and keeps attainment of the beauty ideal just out of reach. Understanding how meaning is constructed through lipstick naming is an important step toward apprehending the role of cosmetics in conflating femininity, self-esteem, and body image with the goals of patriarchal hegemony.

also...

The University of Pennsylvania's Wharton School was interested enough to conduct a study, concluding that the more outlandish and bizarre the color or flavor name of a product, the more likely a consumer is to purchase it (source: The Philadelphia Inquirer). It works. According to a make-up artist for Nars cosmetics, "Orgasm definitely sells totally because of the name." (For any readers who don't live at Sephora, Orgasm is the color name of a Nars blush).

also...

Article by Emma Forrest in The Guardian

http://www.guardian.co.uk/books/2005/may/14/fiction.features

"Make-up has its practical uses, but for novelist and beauty addict Emma Forrest it is the names that really count - and who wouldn't be seduced by a nail varnish called I'm Not Really A Waitress, or a lipstick called Wanton?"

the colours brief

the ridiculous-ness of names

i was looking around at 'colour' in general and colour associations that we relate to or create.

i then came across the names used for make up and cosmetics for colours and shades.

some of the names are really ridiculous and have a great deal of sexual undertone.

it makes me think HOW a colour can be called certain names

Cherry Pop by Essie








Phallic by Illamasqua








Jizz by Bleach Back








12-inch Gang Bang by Naughty Nailz








Below The Belt (a "creamy white") by Essie








Pounded on the Kitchen Table by Naughty Nailz








Meet Balls by Essie








Orgasm by NARS

Cummin 4 U by Naughty Nailz








Dickweed by Bleach Back








Red Hot F**k by Naughty Nailz








P***y Galore by NARS








Full Monty by Butter

also
flavours of ice cream and lollipop have enticing names too

what am i trying to resolve

i've hit a dead end from my experiments and i dont know what my experiments are showing and trying to resolve.

just some research i found:

exquisite corpse the phrase "exquisite corpse" originates from a surrealist game in which sentences were created by a group of people, each person not knowing what the previous words were.

The surrealists played a similar game with drawings instead of words.

this has a similar concept and flow to what i'm "trying" to do but this is successful!!

chinese whispers also has a similar concept

"In the game variously known as Chinese whispers,^[1] Telephone, Grapevine, Broken Telephone, Whisper Down the Lane, Gossip, Le téléphone arabe (French for "Arab Phone"),^{[citation needed]} Stille Post (German for "Silent Post"), Gioco del Telefono (Italian for "Telephone Game"), Telefone sem fio (Portuguese for "Cordless Phone") and Pass the Message, the first player whispers a phrase or sentence to the next player. Each player successively whispers what that player believes he or she heard to the next. The last player announces the statement to the entire group. Errors typically accumulate in the retellings, so the statement announced by the last player differs significantly, and often amusingly, from the one uttered by the first. The game is often played by children as a party game or in the playground. It is often invoked as a metaphor for cumulative error, especially the inaccuracies as rumours or gossip spread,^[2] or, more generally, for the unreliability of human recollection.

In the United States, "Telephone" is the most common name for the game.^[2] The name "Chinese whispers" reflects the former stereotype in Europe of the Chinese language as being incomprehensible.^[3] It is little-used in the United States and may be considered offensive.^[4] However, it remains the common British English name for the game.^[5]"