nail salon culture

the nail salon industry is a booming business, whether its a small set up or a large franchise the business is always successful. there is a certain connection between colour on your fingers and confidence and it shows that names of colours also draw women giving them another level of confidence.

"The nail experts are always updated with the latest designs that will sit you personality. Regardless of your age you will always find a great treason to look young and beautiful because of the way your fingers will look after you come out of the nail salon."

boutique: a study of the nail salon sub-culture

http://www.artimatic.com/stuff-to-read/boutique.html

"It’s all based on one simple rule: Women want to look perfect. We want to be like the images in magazines and posters. Some women view having perfect nails as an important detail to this image. Women of all types, professions, and ages take part in this ritual. Perfect hands give them confidence, and that helps get the job done.

At some point in our history, a few Asian individuals got wind of this theory. Perhaps they told their friends and families, and perhaps they have very, very big families. Salons began to pop up everywhere, beside supermarkets, in Minority communities, in predominantly White communities, in rural areas and urban ones. The friendly chatter of Vietnamese and Korean filled rooms of 10 or more desks, each complete with one desk lamp, one fan, and an armrest. A new subculture was born."