personal brief #2

so after doing the colours brief i was realised how much interest i had in colour and how i was always inspired by colour. which is what is leading me to base my last and final project on COLOUR.

colour has many definitions as it plays a different role in various contexts.

this shows that certain colours have their own association and symbolism.

• color: a race with skin pigmentation different from the white race (especially Blacks)
• color: modify or bias; "His political ideas color his lectures"
• color: (physics) the characteristic of quarks that determines their role in the strong interaction; "each flavor of quarks comes in three colors"
• color: decorate with colors; "color the walls with paint in warm tones"
• color: interest and variety and intensity; "the Puritan Period was lacking in color"; "the characters were delineated with exceptional vividness"
• color: give a deceptive explanation or excuse for; "color a lie"
• color: the timbre of a musical sound; "the recording fails to capture the true color of the original music
• color: a visual attribute of things that results from the light they emit or transmit or reflect; "a white color is made up of many different wavelengths of light"
• color: add color to; "The child colored the drawings"; "Fall colored the trees"; "colorize black and white film"
• color: the appearance of objects (or light sources) described in terms of a person's perception of their hue and lightness (or brightness) and saturation

this shows that certain colours have their own association and symbolism.

"Individual colors have a variety of cultural associations such as national colors (in general described in individual color articles and color symbolism). The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures.^[9]"

"Color symbolism in art and anthropology refers to the use of color as a symbol in various cultures. There is great diversity in the use of colors and their associations between cultures^[1] and even within the same culture in different time periods^[2]. In fact, the same color may have very different associations within the same culture at any time. For example, red is often used in North America and Europefor stop signs^[3] or danger^[4]. At the same time, red is also frequently used in association with romance, e.g. with Valentine's Day^[5]."

"Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantifying individual color preference^[1] to investigating the relationship between shirt color and match outcome in English football.^[2]"

although colour symbolism is very well known, i am interested to find out more on a personal level what blue means to individuals.

BUT...

i need to figure out...

WHAT I WANT TO FIND OUT?

AND WHY?

WHAT IS IT ABOUT THEIR RESPONSES THAT IS INTERESTING?

either:

branding a colour, as colours are always used a tool to help create a brand, but never branded itself.

OR

challenge the meaning/symbolism of the colour - why does yellow always connote happiness? what if blue was used to connote happiness? to make people uncomfortable.

OR

replacing someones identity with a colour